Conversion Rate Optimization, or CRO, is a
process to increase the percentage of website visitors into consumers, or for
them to perform any significant action on the website. Not only is bringing
viewers to your website a challenge but converting them into customers is
another time-consuming and difficult process. However, by following proper
guidelines, you can make the most out of Conversion Rate Optimization in 2019.
Action Plan for Conversion Rate Optimization
1. Make the most out of SEO: SEO (Search Engine
Optimization) is the process which affects the online visibility of your
website or webpage. Thus, it is a tactic, which if properly employed, can not
only lead to more organic visitors but can also convert them to customers. Whyis SEO necessary in 2019? The image you run a used car shop in Dubai and it is
located in an area with five other similar businesses.
Also Read: 10 On-Page SEO Tips For Optimize Your Blog Post
Want customers to find
your shop first? Then use SEO effectively in order for your website to show up at
the top of search results. Again, SEO is mostly concerned with bringing
potential customers to the website and not with conversion rates. However, no
conversion would be possible without the proper utilization of SEO. There are
many SEO strategies that you can use including proper utilization of keywords,
inputting inbound and outbound links, as well as following a specific word
limit.
You can also choose the appropriate CMS (Content Management System)
which is responsible for the creation and distribution of content. WordPress is
a popular CMS as it offers many SEO plug-ins with Yoast SEO being one of the
most frequently used ones among them.
2. Take advantage of social media: Businesses
can benefit as much from social media as consumers do on a daily basis. Popular
social media sites such as Facebook and Twitter are home to millions of
potential customers with registered users increasing on an annual basis.
Must Read: The Effect of Email Marketing Strategies on SEO Results
But
taking advantage of social media doesn't simply mean creating a Facebook page
or Twitter account for your business. You should know which site is optimized
for what type of content. For example, Instagram and Pinterest are optimized
for imagery while YouTube and Twitch are appropriate for video. You can also
hire a digital media agency as there are many in Dubai right now.
Plus, it is difficult to balance handling your business along with your
company's website.
3. Balance your approach between platforms:
Smartphone users are rising as rapidly as social media users. One main reason
for this is competition between smartphone companies which leads to an
abundance of smartphones available to be purchased by potential customers. Another
reason to emphasize on mobile users is that in the United Arab Emirates, the majority of mobile users are the young and this leads to a vast segment of the
population ready to be targeted by businesses.
Also Read: How To Attract More Free Organic Traffic To Your Site
However, emphasizing mobile
users does not mean that PC users should be ignored. Majority of PC users
generate the most valuable orders. Thus, balancing both platforms will lead to
the greatest success in CRO for your website in 2019.
4. Make a proper timeline of actions to be taken:
If your goal is to improve CRO in the long term for 2019 that doesn't mean you
should be taking actions simultaneously. If you want to work on website design,
then do that before and not alongside composing SEO-friendly articles.
5. User experience is key: One of the strongest
aspects of website design is user experience (UX). If the website that people
visit to make a purchase isn't working properly or looks inappropriate then the
Action Plan for CRO in 2019 would fail. Thus, remember to fix all the problems
relating to your website so that visitors not only glance at your website but
stay long enough to take a favorable action.
Recommended: SEO Copywriting is a Waste of Time for Blogs
6. Stay up to date: 2019 is another year of
technological innovation. Each year brings advancement in digitization. So
be aware of the latest technological trends relating to CRO. Gain feedback from
friends on your website changes. Research articles on CRO successes in 2018.
Etc.
7. 2019 CRO Action Plan is not a one-person endeavor:
The Action Plan for CRO in 2019 cannot be done by a single person. Remember to involve
teammates as much as possible. Present your strategies to the higher-ups at
your company. Listen to advice from people who are outside your department as
you never know where the next viable idea could come from.
8. Sales are not the only aspect relating to CRO:
Alright, so you utilized SEO effectively for people to visit your site to gain
an answer to their questions. But not all of these visitors will convert into
customers. Your primary goal shouldn't be sales. Some strategies will allow
consumers to come back for more. Many websites offer free PDF guides along with
other perks when a customer makes a purchase.
Also Check Out: 5 highly effective techniques to boost your organic traffic
Maybe you could offer the option
of email subscription to your customers after they have made a purchase. Also,
focus on pre-sales tactics as well. Inputting a how-to video alongside your SEO-orientated
articles' text might lead to users subscribing to your YouTube channel (if you
have one) as well. This leads to better CRO in the long run.
9. Don't forget to monitor and evaluate: Okay,
so you have executed your Action Plan for CRO in 2019. But that doesn't mean
you should simply let it run unmonitored towards the end of the year. Review
monthly reports to evaluate which tactics are working and which are not. Google
Analytics is an immensely useful tool in this regard.
Hello, Muhammad Abba Gana. Might be ridiculous but Yoast’s interface really destroys my self-esteem. The INK for All text editor is so much enjoyable, your goal is bringing the score up to 100%. The AI nudges you in the right direction with tips and suggestions in order to increase your relevancy score. I like this kind of perspective way more.
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