Keeping updated with the latest SEO updates is a key step you need to take during your online journey. Whether you would like to give more visibility to your personal blog, or your business website, SEO has been the steadiest source of online traffic for the last 15 years and it is still leading until date. Before we move forward and discuss more why is SEO important in 2020 lets first check out what SEO is all about.
What is SEO?
There are a ton of definitions that can be found on the internet today, however, SEO stands for Search Engine Optimization, Search engine optimization or SEO, in short, is a set of rules or techniques used for optimizing websites or blog for search engines and improve your search engine rankings. It is an awesome and simple way to increase the quality of your web site by making it user-friendly, easier to navigate, accessible and faster.
On the other hand, we can see SEO as a set of guidelines and rules to follow while creating your website to optimize it better. It takes you closer to the apparatus of how search engines magistrate and rank your site and then helps you get a higher ranking.
SEO is all made to improve your business development and you cannot struggle but follow it anyway because nobody wants to be less relevant today.
SEO is all made to improve your business development and you cannot struggle but follow it anyway because nobody wants to be less relevant today.
Also Read: 10 On-Page SEO Tips For Optimize Your Blog Post
There are a lot of practices and techniques you need to implement to your website or blog in other to make it fell in love with the search engines, however, you have to be in touch with the latest SEO updates this will enable you to get an idea of what is new, what is working fine in time and what is no more working in the SEO industry.
How Search Engines Work
Before Search Engines came to exitance, searching for something on the internet was a really terrible thing. When you are looking for something on the internet you have to know the actual website URL then type it in the address bar and if you are correct you would be landed on the best page, you are looking for else you got an error or you may end up landing in a different village which is a new story.
Later on, some search engines start to come to existence though there are no so perfect, and in most cases, they slow down because they take the users query and check it one after the other, Not only it was really slow but most of the results were not relevant to what you were looking for which is very annoying. Because there is nothing like the latest SEO updates than to think of why is SEO important.
To find something relevant to what you are looking for, you had to browse through a ton of irrelevant results and websites and if you are really lucky you will end up getting what you are looking for which is so stressful.
Also Read: The Effect of Email Marketing Strategies on SEO Results
Later on, Google Search Engine is introduced, it comes out with some awesome and amazing features that most of those search engines lack, the reason why they became so popular and successful today is that they put their customers first by providing the ultimate user experience and this happens due to their consistency, patient and hard work of their team and this is the best key to success in all what you are doing in life.
When you type something today in Google you can be sure to find what you are looking for within a few seconds if you encounter any slow or error during the search blame your network provider, not the search engine.
To keep the words simple and short, Google is a powerful robot. To be more precise it is a group of a lot of automated bots (popular known as Artificial Intelligence) build indexes a provide users with a ranked and useful list of websites or blogs they’ve determined are the most relevant to your inserted query.
How do they do that?
First, you need to understand what the internet is all about and how it works:
There are many huge reasons why we call it the world-wide-web. It is a massive network of websites, more precisely a huge network of web pages all interlinked between them.
GOOGLE IS A ROBOT!
Yah! I really mean it and that’s how it is A the robot uses purely mathematically calculated factors to establish a ranked index that’s why many people find it difficult to understand what that search engine really loves and even you find out there is a possibility for it to stop working in the future that’s why it is very important to be aware of the latest SEO updates this enables you to understand what is deprecated and what is newly introduced.
A robot does not have emotion than thinking of pleasing him.
Therefore, good content or good backlink alone won’t make your website rank. And if you have ever thought so then you are fooling yourself.
However, since it’s a robot using chastely mathematical features, the opposite can be true. You could optimize a website or blog post with bad/spammy content and make it reach the top of the SERP (Search Engine Results Page). This is called black hat SEO and this method will definitely have a bad impact on your site in the future so it is always advisable to avoid implementing such a method.
Also Read: How To Attract More Free Organic Traffic To Your Site
These robotic bots visit all these web pages from time to time and give them a score based on more than 200 factors to rank them to determine if your content and your website’s user experience is good or bad. While that’s true Google want to put good content on top of their search results to provide a better user experience and a good result to their users and that it is the cornerstone of SEO there is one big thing you need to remember always and also keep in mind;
White Hat SEO vs Black Hat SEO
You may be thinking which one is good for me or which one should I consider implementing on my website or blog it's the White Hat SEO or Black Hat SEO? don’t worry you are not alone.
Black Hat SEO
As I started to discuss before, this is an act or a process of optimizing a website or a blog without taking care of the user experience at all these include the design of the blog, the color of the blog, the navigation of the blog and also the content that is added to the blog.
This strategy highlights optimizing your website for search engines only which often results in bad and spammy websites and the result usually starts to work in the future.
Must Read: SEO Copywriting is a Waste of Time for Blogs
Following this pathway frequently ends up on your website or blog by getting penalized or even worse, banned. You always need to stay on top of Google’s algorithmic updates and Latest SEO Updates to avoid penalties and keep your source of traffic.
White Hat SEO
This is the second and the most important SEO Strategy, this focuses on readability, well-designed structure, content relevance, and pure well-written content. Used properly, it can get your site ranked higher by use of proper techniques, good content and suitable keywords sometimes it takes a bit longer but the result is usually good and it’s for a lifetime if compare with the Black Hat SEO.
As you understand the concept or maybe you already knew it, the truth is not always all white or all black. It is often somewhere in between. Must people consider black hat SEO and white hat SEO as two best practices for SEO but Why Is SEO Important? Let’s have a look at it.
Why Is SEO Important In 2020?
No matter how much time and resources you have spent on it, A good website without SEO is like having a bowl of soup...without the bowl. It's messy, a complete waste of money, energy, time and completely useless for you and for your life.
There are tons of uncountable websites selling products and services all over the world and for every single minute's hundreds of them are introduced and each of them is doing what others are doing while some few among them introduced new things, and it is absolutely one hundred percent vital to have some SEO in place to get yourself head and shoulders above all the others and make your site visible it sounds good but it’s not so easy as you may think however having in touch with the latest SEO updates will guide you throughout the necessary steps.
You may think that after spending lots of money on a good site and having lots of shiny new products ready to be sold you have done the hard work and can wait for the orders to come in. You've actually only done half the work.
Also Read: 5 highly effective techniques to boost your organic traffic
In today’s modest market, SEO marketing is more significant than ever before. Search engines serve millions of users per day looking for answers to their questions, query or for solutions to their problems using the internet and most people prefer to get it for free.
If you have a web site, blog, small business or online store, you may be thinking Why Is SEO Important to my business, SEO can really help your business grow, expand and meet the business objectives. Search engine optimization (SEO) is really important because:
- Most users trust search engines must especially Google and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
- SEO is important for the smooth success of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site this is another good reason Why Is SEO Important to you.
- The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS) because all the results there are similar to the keyword that the user added. To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions sometimes it’s very difficult to other niches but you have to try and see.
- SEO is good for the social promotion of your web site. People who find your web site with good and useful information by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels which will increase your blog signal and this will have a good impact on your site.
- SEO can put you ahead of the competition. If two web sites or many are selling the same products or offering the same services, the search engine optimized a web site is more likely to have more customers and make more sales than the one that is not optimized at all or not properly optimized.
This article covers why is SEO important in 2020 to websites or blogs, how does this article help you today? Do you have any idea of how SEO is important to both websites or blogs? Do let us know in the comment section below we will love to hear from you and if you found this post helpfully do share it with your lovely ones.
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