Google is studying a new update of the search algorithm,
this is what emerges from the post by Richard Gingras, Google vice president
and head of Google News.
This is the beginning of the post:
Google Search was built to provide everyone access to
information on the web — and with tens of thousands of web pages, hundreds of
hours of video, thousands of tweets and news stories published every minute of
the day, our job is to sift through that content and find the most helpful
results possible. With news in particular, we always aim to show a diversity of
articles and sources to give users as much context and insight as possible.
The key concept - it must be said - on which it is worth
dwelling is that Google Search was created not only to provide everyone with
free access to information on the Web but also and above all to make this
information as useful as possible and that can offer users the greatest context
and depth possible .
That Google has declared war on fake news and poor quality
content is now well known, but what matters now is that the update of Big G
aims precisely to combat rough and non-original content.
In- depth news will be rewarded in SERPs, those that require
great effort from publishers, which are the result of explorations,
investigations and studies. Not only that, more and more relevance in the
redefinition of search results will have the authoritativeness and credibility
of the newspaper and the publisher.
Google recently updated the ranking and made changes to the
guidelines that determine the search criteria, with the aim of defining and
identifying the original reports and giving them relevance.
This means that the actuality of the news will no longer
count - or rather not only - but its originality. In this way, users will be
able to know the newspaper that first made that news known and will have easier
access to the original and in-depth content.
Change the ranking to encourage meaningful original reports
There is no univocal and always valid definition of
significant original reports, an expression used by Richard Gingras. It is a
continuous evolution, which also depends on the sector, the publishers, and the
news in question.
For this Google will strive both to give the right meaning
to the original reports and to understand the life cycle of a story, a news.
Many times, in fact, it happens that, in the whirlwind of
publications on that news, the original and original story ends up being buried
by other sources.
Google, on the other hand, wants to make sure that the
original news continues to maintain its visibility over time and, at the same
time, wants to give the right relevance also to the latest news.
The advantage is everything for users, who will have a lot
of quality news at their disposal, if you allow me the pun.
As Gingras himself explains, Google uses algorithms to sort
everything it finds on the web and to organize this content in a useful way for
users. The algorithms are composed of hundreds of signals, which are constantly
updated and improved to understand the authority of the individual pages.
To optimize these signals, Google relies on more than 10,000
rater’s worldwide, evaluators who examine the results and, although they cannot
modify the SERPs with their feedback, they can instead improve the algorithms.
The operating principles of the algorithms are illustrated
in the guidelines that Google issues to its raters and, among these, in section
5.1 specifies to use the highest rating of the news, which allows to identify
original, in-depth, investigative reports.
In the end, always optimize content for users
To be awarded in the SERP will be the news that offers
content that would not be known if that post had not been published. So it
reads:
That provides information
that would not otherwise have been known had the article not revealed it.
Original, in-depth, and investigative reporting requires a high degree of
skill, time, and effort.
But that's not all, because the general reputation of the
publisher and his authority in the sector will also play a major role.
Content, updated and of excellent quality, always, here is
the key to conquering Google. And the users.
Author Bio:
Angelina is a senior Digital Marketing
Professional and a writer at a leading digital marketing company. She is a
self-made lady, who have a Master degree in Business Administration. She is
independent, ambitious, bold, and liberal. She is a hardworking young girl who
is generous with her job and also do a blogging in different niches such as football
stadium led display manufacturers, electronics, current affairs etc.
