Digital Marketing is a trending career option
but it’s a vast subject that demands continuous learning. Experts with several
years of experience tend to read a blog or two every day to keep them updated
with the latest developments in the industry.
Check out this amazing set of DigitalMarketing Interview Questions that will help you to get an idea of the entry-level questionnaire
in Digital Marketing:
1.) What
do you mean by Digital Marketing?
Digital marketing is all about online
marketing, in fact, it is way more than just online marketing because it covers
a wide range of marketing activities starting from building a website and
converting it into a leading brand.
2.) How will you categorize Digital Marketing?
Digital marketing in uncomplicated words can
be categorized into two categories
A.) Inbound
Marketing:
Inbound marketing refers to marketing
strategies that focus on attracting new audiences to sell your
products/brands/services. It is the technique whereby one can take up the
assistance of social media, webinars, e-books, newsletters as well as the
increase in the number of clicks on the links i.e. PPC.
B.) Outbound
Marketing:
On the other hand, Outbound marketing refers
to marketing strategies that customers and users to buy their products using
traditional advertising methods.
Ex: Television ads, radio ads, etc.
3.) Explain the limitations of online
marketing?
Services and products that are offered on the digital platform is not tangible and hence cannot be touched or seen physically.
Thus the customer can't analyze the pros and cons of the product that they are
purchasing.
A sense of uncertainty always remains there
when customers are not able to view the product physically and they are always
skeptical to try out the new products from untrusted sources.
We fear that the product that we’ve ordered
will turn out to be totally different from what we saw online.
4) What do you mean by responsive websites?
Responsive websites refer to a site which is
created by responsive website design which is easily compatible with mobiles
and computers or any devices and browsers.
5.) In the digital marketing industry, where
are you expecting to see yourself after five years?
With this question, the interviewer is trying
to figure out that whether you are a right candidate or not for their
organization so do not talk about your aspirations here rather focus on your:
1.) Professional goals
2.) Your core strengths: how you can help the
company grow.
3.) Interest on the job profile that you have
applied for.
6). What do you mean by keyword streaming?
Keyword streaming is the process of analyzing
keywords and selects the best keywords for a website to get organic traffics
and leads through keywords.
7.) Which form of marketing is best: SEO, PPC
or Digital Marketing?
SEO and PPC are parts of Digital Marketing. SEO,
PPC is tactics used to derive productivity of the goals. The difference is how
an individual applies the technique of driving traffic and meeting the end
goals.
8). What is the most effective way to
increase traffic to a website?
To effectively increase the traffic on the
website one must always try to create the best user experience to do this you
can work on the front end and back end of the website. One should always
provide the appropriate information to the users without misleading them.
Apart from that if we talk about the back end the process then we should focus on building referral links on trusted and
authentic websites.
9.) How do you think your knowledge of
digital marketing will benefit our company?
Now the answer to this question depends on an
individual, you need to think about the skills that will benefit the business
and also don't forget to mention any relevant work that you have done in the
past as the interviewer wants to know that what is the difference between you
and other students who have applied for the same position.
10). Explain what is PPC or Pay Per Click
advertising?
Pay Per Click is also known as Cost Per Click
is a technique used to drive direct traffic to websites. This technique is used
When advertisers pay the publisher (website owner or a host of the website)
when the ad is clicked.
In other words, it is the amount spent by the
website owner to get an advertisement clicked.
11.) What do you mean by Google AdWords?
If a company wants to show their ads on Google
or on its different network to promote their services and products or in a very the uncomplicated language it is an online advertising system developed by Google
that charges from the advertisers to display their ads on the search engine.
12.) How do you stay updated with the latest
trends in Digital Marketing?
This is one of the most frequent question
asked by interviewers. It is important to search for various digital marketing
blogs and posts and subscribe to the newsletter as you will then receive all
the updated and notifications. You can also talk about the various network and
marketing events that you have attended. Some of the famous resources that are
available online are social media examiner, mashable, the Neil Patel blog, etc.
13). What do you mean by Bounce Rate?
Bounce rate is the term used to describe the
percentage of visitors who entered your site and did not gone through other
pages in your site but left the site in a short duration of time due to poor
user experience. Heavy bounce rate is not a favorable indication for the site.
14.)
Mention some of the important SEO tools?
It all boils down to your level of comfort
with the tool. Professional SEO Companies use paid tools like Ahrefs
and Semrush. But there are free alternatives available like Google Analytics,
Search Console and Ubersuggest which are equally helpful for someone who has
just started with SEO.
15). What metrics do you use to measure the
success of your social campaigns?
The two most crucial metrics for social media
are engagements and leads. Whether you are using twitter, facebook, LinkedIn or
any other social media platform you should always be able to show the leads and
engagements that you have generated which can later lead in conversion.
16). How do you use social media as a tool
for marketing?
This is a great opportunity for professional
to particularly show both their strategic thinking as well as their judgment
and soft skills. A well-versed social media specialist should be able to work in
a parallel way with a team to make sure that they are providing the best support that’s helpful and should also know when its time to take off from
social media.
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