Facebook Pixel meaning?
A Facebook pixel is code that you can place
on your website. It will help you to track the conversions from your Facebook
ads and optimize your next ads based on collected data, building the targeted
audiences for future ads, and remarketing to the qualified leads with targeted
messages to the people who have already taken some kind of action on your
website like purchased your product, subscribed for your blog etc.
It works by placing the pixel code on your
website and triggering cookies to track users as they click on your Facebook ad
to reach to your website. It helps you to gather your targeted group data and
then making strategies on the basis of their last time behavior on your
website. This helps you to make effective strategies for your next social media
advertising campaign. With all these factors it is necessary to use Facebook
Pixels in your next advertising campaign.
How does a Facebook Pixel Works?
Facebook used to have a custom audience pixel
before for retargeting your website visitors and conversion pixels for tracking
your website conversions and subscriptions. But in 2015 Facebook simplified
this process by introducing a new Facebook Pixel, making it much better than
before. It was then updated again in 2017 to make the Facebook advertising
easier and effective.
At Rankfrog we believe the
process starts when someone clicks your advertisement to reach your website and
taken an action there like completing a purchase. Your Facebook pixel will then
trigger that and report the action in Facebook ads manager. This helps you to
analyze if that user has completed the desired action of the ad like buying a
product or filling out the form on your landing page. The Facebook pixel give
you the deep insight into your marketing strategy, by providing you the
detailed analysis about your ads conversion rate and not just the click-through
rate. This helps you further implement the desired changes that are required on
your landing page or your advertisement content.
What Activities Can a Facebook Pixel Track?
When a user takes an action by clicking on an
ad and reach your website, the Facebook pixel records it as an event. It can
track 9 of them:
●
View content - Tracking the key page views per session
(article, landing page, product page)
●
Search - Track searches done by your user on your
website (product searches, content
search, and blog search)
●
Add to cart - Track when items are added to the cart or
save for later by your user
●
Add to wishlist - Track when items are added to the wish
list for later purchase or decision.
●
Initiate checkout - Track when people enter your checkout flow
and show intent to purchase your product.
●
Add payment info - Track when people add payment mode of
information regarding their card etc. during the checkout flow
●
Make Purchase - Track purchases or checkout flow
completions (landing on purchase confirmation page or thank you)
●
Lead -
Track when someone converts into a qualified lead (through the form submission,
sign up for trial)
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