Oct 10, 2017

7 Questions To Ask Yourself BEFORE Starting A Business Blog


Blogging is the ultra-modern buzzword in on line advertising and marketing and PR. But with such a lot of entrepreneurs jumping on the running a blog bandwagon, few human beings are giving a notion to whether blogs are simply up their alley, or taking the time to recollect the first-rate ways of going about it. If you are making plans to start a enterprise weblog, ask yourself those questions before you are taking the very last plunge.

1. Do you really need a blog?

Writing and retaining a weblog takes a positive diploma of dedication, in addition to a ardour (or at least a liking) for stringing phrases into a decent sentence. If you don't enjoy writing that much, you may usually create an audio or video weblog. But would your commercial enterprise objectives actually be served by means of starting a weblog? Or may want to other techniques of on line advertising - like search engine optimization, ezine marketing or publication publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your target market is knowing where they go to find facts approximately your products. If your target audience in large part consists of those who live in your metropolis or use products that they look for in the newspapers, offline marketing might be greater suitable on your motive.

If however, your target market belongs to 1 or more of those segments, a blog might be just the issue to reinforce your enterprise.

- Internet users

Does your target audience simply use the net? If not, then starting a weblog (or any on line hobby, for that rely) will simply be a huge waste of time and effort.

- Blog readers

Does your audience examine blogs? Or do they prefer to get their information of their inbox? If the latter is authentic, then an electronic mail newsletter might be a higher choice than a weblog.

- Search engine customers

A weblog is an amazing way to enhance your seek engine rankings and get listed for quite a few your target key phrases. If you already know that your target market makes use of engines like google to discover statistics, a blog will boom your possibilities of getting their attention.

- Social media customers

A blog is an brilliant manner to provide a focus for your community. Regular content updates via social media networks will assist you provide some thing of price to your network customers.

3. What do you want to acquire together with your weblog?

There are plenty of factors that a weblog can do for your commercial enterprise. Blogs allow you to -

- Increase your visibility and seek engine scores

- Brand your self, your merchandise, your offerings, your organisation

- Build a network and network with people who have similar interests

- Expand your reach to those outside your present day sphere of influence - Establish your credibility as an expert or idea-leader in your discipline

- Put a human face to your business

- Reach out to ability clients and stakeholders

Deciding precisely what you need to gain with your blog let you get targeted, so you can spend your effort and time in sports that assist, not hinder your enterprise targets.

4. How a whole lot time are you able to spend on your weblog?

Serious commercial enterprise bloggers now not best spend time writing their very own blogs, but additionally spend a first-rate deal of time reading up on modern activities and surfing different blogs in their field for facts. If you are organized to put inside the time and effort required to do this form of studies, your blog will serve as a terrific branding device for your business. If no longer, you must either hire a person to do the research or critically rethink your choice to begin a weblog.

5. What running a blog platform will serve your desires quality?

Deciding your running a blog platform is an crucial step that you need to take only after becoming familiar with the functions and advantages of each option. The motive it is so critical is due to the fact it can be extraordinarily difficult emigrate a longtime weblog to a brand new platform once you've got began it.

Moving your weblog can bring about you dropping your data, search engine listings and readers, so don't take this selection lightly. Decide which platform will fine meet your marketing targets, time constraints and private options before you're making your first publish.

If you are brief on time, and need to spend extra time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose higher. This may additionally prove a better option if you want to get started as quickly as feasible, are new to the internet, or are unusual with scripts or code.

If, however, you're a manipulate freak (like me) and don't mind spending some effort and time to personalize your blog, then a server-mounted software program, like Wordpress, b2Evolution or Movable Type might be simply right for you. If you do not want to install the scripts your self, select a website hosting solution with Fantastico, which comes with a one-click on deploy of a number of blogging software program.

6. How do you propose to sell your weblog?

Why is it desirable to recognize this before you start your blog? Because it will assist you decide wherein quality to invest your time and effort while you want to construct visitors to your weblog. You'll analyze extra approximately the techniques to promote your weblog while you enroll in the email path underneath.

Some of these obligations may be outsourced, even as others you would should do your self. Decide what you need to tackle and look out for service vendors to deal with the opposite features so you can start building traffic to your weblog as quickly as feasible.

7. How will you examine the fulfillment of your blog?

To determine how successful your blog is in boosting your profile or earnings you will ought to degree your blog traffic and song income or leads which have come through it. Planning this in advance will help you are taking greater knowledgeable decisions approximately your blogging metrics, preference of blogging platform and degree of customization you require to your blog.

Understand that running a blog is not for absolutely everyone. It's simply any other form of verbal exchange. Don't get so hung up at the technology which you end up ignoring more appropriate approaches of communicating your message. Some things can be less difficult to communicate face to face, in a convention room, or maybe thru the good vintage telephone.

But in case you requested your self all the questions above and decided that running a blog meets all of your targets, then a weblog may be just what the doctor ordered in your commercial enterprise.

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Author:

Hey! I’m Muhammad Abba Gana, popularly known as AbbaGana, a blog Scientist by mind and a passionate blogger by heart fountainhead of Guidetricks, Duniyan Fasaha, Duniyar Yau, Hanyantsirah, Gidan Novels, Abba Gana Novels and Be With Me Technology, I am twenty something year old guy from Jimeta, Adamawa State, Nigeria. I’m a Freelance writer, Information marketer, professional blogger, Web designer, Internet speaker, software Developer and also an author. I make living with my laptop and can work from anywhere I find myself (as long as there is a power supply and a reliable internet connection). 

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