Everything we need to grow our business is more selling
of our products and how it is possible of course it requires marketing to get
popularity among people thus will urge people to buy the product. Marketing
could be offline that is the traditional ways and the other is online that is
SEO.
SEO (Search engine optimization) was emerged about a decades ago and was
not common as now, every organization today has a separate SEO department. With
time SEO has changed as it was before thus increased its demand and importance
almost in every sector.
We all are aware that SEO is not new it has evolved in
past but the changes that have made in SEO due to different google algorithms
gave it a peak in recent years and still the expecting new trends in 2020 will
surely help in effective business growth.
So ...what
is SEO?
SEO stands
for Search Engine Optimization. And this is probably one of the few things
that have never changed. It refers to techniques that help websites achieve
a higher ranking in organic results, making them more visible to people who are
looking for companies, products or services through search engines like Google,
Bing and Yahoo.
There are
many components that help improve SEO in site pages. Search engines look
for elements like title tags, keywords, image tags, internal link
structure, inbound links (so-called inbound links).
But search
engines also control the structure of the site and the design, visitor
behavior, and other external factors (i.e. that live outside your site), to
determine how to classify it and place it among the results pages.
But to
explain the importance of SEO today, we need to study how it has changed and
outline exactly what the SEO is not.
How has SEO changed?
SEO now is somewhat very advanced and import the most
of technology in it. Take a look at how SEO has changed and become more
demanding now.
Doing SEO is not inserting as many keywords as possible into the site:
Optimizing
with keywords does not mean adding as much as possible in your content. In
fact, this could even damage SEO, because search engines will recognize that
you are doing keyword stuffing - which means entering keywords too
many times, simply to try to position yourself for those particular keywords.
Nowadays, you
have to use keywords naturally within the content, not by forcing
them. I'm not going to give you a particular number of repetitions of the
same keyword within each page, but if you seem to overdo it, you should stop
writing it.
SEO today is more focused on content than on keywords:
Before
creating a new site or blog page, you are probably thinking about how to insert
keywords in the post. But it shouldn't be the only thing to focus on -
maybe it shouldn't even be your primary goal. Whenever you create content,
your goal should be to write what really matters to your audience, not how many
times to add a keyword (or phrase)!
If you do
that, the page will naturally optimize for the most important
keywords! Understanding your target audience (the buyer personals,
which is your buyers) and what interests them is the secret to attracting
visitors who are interested in your law essay help UK websites, through search engines.
Searching on social media is an important factor:
One of the
biggest changes in the last decade are the way social media plays in
SEO. Even just a few years ago, the content you wrote in social networks
made no difference. Now the SEO takes into account tweets, retweets,
authorities on Google+, and other social signals.
Searching on
social media is important both for shared content and for people who are
connected to you. They could be a Facebook friend, a Twitter follower, or
a connection with another social network.
This means
that when you are thinking of an SEO strategy for your company, you must also
think about the social strategy that fits into the puzzle.
The visitor experience on your site is important:
Think of
Search Engine Optimization as "Search Experience
Optimization." It is not important for users to only find your
website, but also (and above all!) Stay on your site and interact with the
content.
The SEO takes
into account the visitors: both if the visitors were a lot of time on your
website, and if they were involved with other contents. If you position
yourself well for a keyword and attract a visitor who is not interested in your
content and will leave soon, for sure this will not help. Think about your
visitors and the content they are looking for, rather than how many people you
can attract!
The first page in the ranking does not mean guaranteed success!
In the past,
the success of SEO was measured based on the position reached in search
engines, particularly if the first position on Google was reached (top on the first page). But to classify first for a period, does it mean to have
results?
Not
always. You could position yourself very well for a keyword not suitable
for your business. This way you appear on search engines, get a lot of
traffic, but then site visitors realize that your company is not what they were
looking for. You can't make money online out of this traffic, so
classifying yourself for this particular keyword is basically useless.
Also, you
don't necessarily have to be in the top three results to succeed. In
reality, if you rank well in the following pages, you can still have a high
click rate, albeit a decidedly smaller one. This is good news for those
who can't bring pages to the top.
But always
remember: the amount of traffic to your page counts much less than that traffic
is qualified.
So, to sum up, what is SEO now and why it is important now?
It's still
the same thing a decade ago - a set of tactics that, when used correctly, help
you position yourself better in search engines. It's just that the tactics
you need to use have changed because what the search engines want has changed.
It's up to
you to stay up to date on the latest trends, and remember that ultimately the goal of search engines is to provide the best possible experience to your end-users (researchers!). If you have this goal in mind, you will probably
make good SEO choices, even if you are not fully up to date on every single nuance of search engine algorithms.
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