Innovation is a fundamental element that allows the real estate
sector to continue growing and expanding horizons. The new profiles of
users who want to buy homes lead us to offer new solutions and anticipate the
needs of customers, with flexibility as a fundamental business premise.
This is important since the criteria when buying a home are
changing. We must be aware that currently the demands of the users are
established according to the trends and social awareness of the moment so that
users seek different solutions to the traditional market.
One of them is the concern for the energy sustainability of
housing, a trend that seeks homes where new technologies play an important role
in favor of efficiency. And it is that the new owners, in addition to
looking for a controlled supply bill, see in the environmental criteria a
desirable requirement when purchasing a home.
According to the European directive, as of 2019, all public
buildings of new construction must be of practically zero consumption and, a
year later, new buildings of private ownership. This makes users who are
going to choose a new home to take into account, not only the laws but the
impact they will generate on the environment with the use of the same at a time
when environmental awareness charges more and more important.
In addition, sustainable housing produces significant savings and
is a differentiating element for real estate in Dubai. Today, energy
excellence and housing are two sides of the same coin. You can follow the
standards and get the right home. But you can also go one step further by
offering a 100% sustainable and differential home.
On the other hand, new technologies and, in particular, the
development of Internet Of Things (IoT) solutions applied to the real estate
sector are another of the elements that define this moment of change in the
demand criteria. This trend lies in applying new technologies for the
benefit of the user. That is, simplify the conditions of the environment
to increase business opportunities in the real estate market, although in Dubai
there is still a long way to go. In this sense, IoT devices can be
installed in any element of the house to provide the user with information
regarding them, for example, with automatic switching on and off of lights or
automatic temperature regulation.
In short, the preferences of the end customer are constantly
changing. The factors that concern society in general and, therefore, our
end customers, such as sustainability or efficient resource management, are
also reflected in their housing purchase criteria. As agents of the real
estate sector, we must be able to give consumers a final product according to
their new needs and know how to adapt to the frantic pace at which our society
advances.
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