Aug 30, 2017

Understand Basics Of Online Advertisements: CPA, CPC, CPM and CPL


Do You want to know How to monetize a blog and start making some real money online?
Nowadays, blogging is more of business. People write blogs to make money or to promote their products and service. The current direction is that you start blogging, gain some traffic and place some ads to make some little amount of money. This trend has been around some time that most of the blogs have started to look the same. The competition in blogging is so tough. You need to establish yourself as unique if you wish to attain success in blogging, long term. Honestly, there are unlimited tips which you can follow to make your blog effective and useful, but today I will be concentrating on the Basics terminologies used in online marketing to make money from it. A strong foundation helps you to achieve success in the longer run. It is crucial to know the basics of your trade. Most of the advertising companies work by CPA, CPC, CPM and CPL advertisement. This post explains all about the above-used terms.

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Common Terms in Online Marketing

CPA advertisement is by far one of the best payout advertisement program. In this advertisement module, when visitors click on the advertisement and at the same time perform some action like buying an eBook, buy a game, play a game or sign up for some course. The price range from cents to some 2-3 figure on dollars. Affiliate marketing is an example of CPA advertisement.
CPM stand for cost per mile or cost per thousand. In simple words, you will be paid when the advertisement gets 1000 people or page views. In this method, a fixed rate is decided before the advertisement, and you get paid according to that.

CPC advertisement means cost per click. You will be paid when people will click your advertisement. The payout varies from few cents to few dollars. That’s how AdSense and contextual advertisement works. They place the relevant advertisement, and you will get paid when people click on them.
CPL advertisement or cost per lead advertisement is almost similar to CPA advertisement, but, in this, users sign up for the newsletter or fill up a survey form. The payout is much better then CPC advertisement in this program.

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You need to be very careful while selecting the right advertisement program for your blog. If you have a high traffic blog, I recommend you to place a CPM ads anywhere on the blog, like at the bottom of the page and make money out of it. If you have a text based blog , placing the contextual advertisement at the right place will be beneficial for you. CPA and CPL advertisement will depend on your niche or the kind of subscribers you have.

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I hope this article helped you to understand the basic terms. In the next update, I will let you know about how you can sign up in affiliate network and place ads in your blog to make some money. 

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Author:

Hey! I’m Muhammad Abba Gana, popularly known as AbbaGana, a blog Scientist by mind and a passionate blogger by heart fountainhead of Guidetricks, Duniyan Fasaha, Duniyar Yau, Hanyantsirah, Gidan Novels, Abba Gana Novels and Be With Me Technology, I am twenty something year old guy from Jimeta, Adamawa State, Nigeria. I’m a Freelance writer, Information marketer, professional blogger, Web designer, Internet speaker, software Developer and also an author. I make living with my laptop and can work from anywhere I find myself (as long as there is a power supply and a reliable internet connection). 

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